THE AFRICA CENTER
Home Is Here
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
Listen Up
Explore a curated collection of audio moments—from interviews to soundscapes—designed to inform, inspire, and engage. Whether you're here to learn, reflect, or just enjoy, our audio selections offer something for every listener.
THE IDEAHome isn’t only where you come from. It’s what you carry with you.
Developed in Our Own Image
Social extended the invitation through a custom filter inspired by rolling home movies and the distinctive shape of The Africa Center’s windows. As the filmstrip moved, users could capture the foods, faces, sounds, and traditions that made them feel at home—turning the building’s architecture into a frame for the community’s own stories.
A branded GIF bank brought even more pieces of the diaspora into everyday conversation, with animated dominoes, traditional pots, Mancala, seasonings, old-school radios, hair picks, and other familiar objects. Each illustration gave people a playful way to share culture in their own posts while expanding Home Is Here beyond the campaign film and into the language of social media.
What does home smell like?
One idea I still wish had made it home: a jollof-scented candle—It didn’t make the cut, but it deserved a moment here.