TOYOTA

CHASE FUN

Some people need a destination. Others just need someone in the group chat to say, “Let’s find out.” Chase Fun introduced a curious crew ready to follow every questionable theory, unexplained sighting, and unexpected detour with the all-new 2026 Toyota RAV4 as the sixth member of the crew.

Inspired by the spirit of a modern-day Mystery Machine, the campaign transformed curiosity into a reason to get moving. From industry plants and Bigfoot to crop circles, flying orbs, and time portals, wherever there was fun, the crew—and the RAV4—were ready to chase it.

Mystery Loves Company

Directed by Rick Famuyiwa, the launch film follows the Let’s Find Out Crew as a conversation about industry plants turns into a full investigation of where stars are really made. Airing during the BET Awards placed the story directly inside a major cultural moment, demonstrating how an automotive campaign could join the entertainment people were already watching without feeling separate from it.

Let’s Go Find Out Crew

The crew’s chemistry, the campaign’s playful mystery language, and the RAV4’s role as their adventure-ready vehicle created an idea designed to puzzle seamlessly into culture.

Chase fun.

The Truth Is Out There.

The mystery continued through a collection of shorter films featuring crop circles, portals, trolls, strange movement in the trees, and unexplained sightings. Each piece delivered its own miniature investigation while highlighting the RAV4’s versatility, technology, and capacity for whatever the crew discovered next.

Social expanded the Let’s Find Out Crew beyond the campaign films and made their world feel like an ongoing adventure. “Vibe Check” introduced the personalities inside the vehicle, while “Let’s Go Mystery Hunting” turned packing for a trip into a playful demonstration of the RAV4’s cargo capacity. Additional content included behind-the-scenes moments and carefully planned shots that could showcase the vehicle both within the campaign’s story and as strong standalone automotive imagery.

Let's Get Social

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Let's Get Social 〰️

Mystery Type Beat

I also collaborated with our production partners to develop a modern mystery soundtrack that fused cinematic suspense with trap and club influences. As someone from Jersey, making sure the music carried energy, rhythm, and a little edge was especially important to me.